Fractional CMO
Senior marketing leadership without the full-time overhead. We set the direction, lead your team, agencies and AI agents, and review results against revenue every month.
How fractional CMO worksFor B2B and tech companies
Fractional CMO leadership and AI marketing agents
for B2B companies expanding into Africa and Asia Pacific
Grovuu gives B2B and tech companies senior marketing direction without a full-time hire. We align your teams, tools, budget and execution, then use AI agents to do the repeatable work, so every campaign ties back to pipeline.
Services
One senior lead. Three areas of work.
Work with Grovuu as your fractional CMO or on a focused project. Either way, the work covers strategy, pipeline and systems, with AI agents doing the repeatable parts.
How you work with us
Focused project
One problem, solved properly. Projects run for at least four weeks and start with a two-week diagnostic of where growth is stuck.
Talk to us about a projectWhat we work on
Strategy
Where to compete, who to sell to and what to say.
Pipeline
Demand from the right accounts, tracked all the way to revenue.
Systems
The CRM, data and AI tools that keep decisions clean as you scale.
AI Agents
AI agents that do the work, under senior marketing direction
AI can now handle much of the repeatable work in B2B marketing: auditing a website, researching accounts, drafting outreach, preparing reports. What it cannot do is decide what matters. Grovuu's agents run inside a strategy set by a fractional CMO, so the output is pointed at the right buyers and measured against pipeline.
SEO and AEO Agent
Audits your site, finds what blocks rankings and AI citations, and turns it into a prioritised fix list.
How it worksClient Acquisition Agent
Account-based outreach driven by buying signals, across email and LinkedIn, handing warm conversations to your sales team.
How it worksMarketing Executive Agent
Handles the repeatable work of a marketing executive: social and website content, event and channel plans, and collateral.
How it worksSelected work
See our selected work
International go-to-market
Strategizer
Taking a B2B SaaS platform into Kenya, Rwanda, Ghana and Uganda with a market-specific go-to-market framework.
Read the case study
Marketing function
PIBT
Building a marketing function around qualified student acquisition for a Sri Lankan higher-education institution.
Read the case study
SaaS positioning
WiserTrack
Differentiating a privacy-first SaaS product for market entry into the Philippines.
Read the case studyHow we work
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1
Discovery call
30 minutes to understand your goals, your market and where growth is stuck.
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2
Diagnostic
We review your positioning, ICP, channels, team, tools and numbers, and agree what to fix first.
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3
Direction and plan
A focused plan with owners, budget and the metrics that link marketing to pipeline.
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4
Execution and review
We lead the work with your team, agencies and AI agents, and review results against revenue every month.
Testimonials
What founders say
"Grovuu helped Genxt define our ICP and build a clear market position around it."
"The positioning nailed our story. Simple, ethical, and sharply differentiated. It's the first time WiserTrack feels fully aligned with product, message, and market."
Founder
Led by Vichalya Wijesuriya
Vichalya is a B2B marketer, growth advisor and founder who has spent over 12 years working across Asia Pacific, helping technology and SaaS businesses move from early traction to structured scale. Vichalya has led marketing across markets, built and mentored teams, and worked closely with founders through market entry and the period between product-market fit and scale, including helping hSenid reach US$5 million in ARR and running an IPO campaign for hSenid that was 13.5 times oversubscribed.
FAQ
Common questions
What does Grovuu do?
Grovuu provides fractional CMO leadership and AI marketing agents for B2B and technology companies. We set marketing direction, build the team and systems behind it, and use AI agents to handle SEO, outreach and repeatable execution, so growth is tracked against pipeline and revenue.
Who is Grovuu for?
Founders and leadership teams of B2B, SaaS and technology companies that have early traction and now need structure to scale, or that are entering new markets. Most clients do not yet need, or cannot yet justify, a full-time CMO.
Which markets do you work in?
Grovuu works with B2B companies expanding into Africa and Asia Pacific. Recent work includes go-to-market across Kenya, Rwanda, Ghana and Uganda, and market entry into the Philippines. We are based in Sri Lanka, whose working day overlaps with business hours across Asia Pacific, Africa and the Middle East.
How do we start?
Book a 30-minute call. We use it to understand where growth is stuck and whether a fractional CMO, a focused project or an AI agent is the right fit. If it is, we follow up with a short proposal.
Ready to give your marketing a direction?
Book a 30-minute call. We will tell you honestly whether a fractional CMO, a focused project or an AI agent is the right next step.