Founder and Fractional CMO, Grovuu
Vichalya Wijesuriya
B2B marketer, growth advisor and founder with over 12 years of experience across Asia Pacific, helping technology and SaaS businesses move from early traction to structured scale. Vichalya has built and scaled markets across South Asia, Africa and Asia Pacific.
In Vichalya's words
"My work sits at the intersection of strategy, execution, and people. I've led marketing across markets, built and mentored teams (especially Gen Z talent), and worked closely with founders navigating growth decisions, market entry, and the chaos that comes between product-market fit and scale."
Across that career, the work has been hands-on: building marketing functions, pressure-testing go-to-market plans, and tying marketing activity back to pipeline and revenue. Grovuu brings that same leadership to B2B companies that need it before they are ready for a full-time CMO.
Areas of expertise
Experience
- US$5 million ARR at hSenid. Helped hSenid reach US$5 million in annual recurring revenue.
- IPO campaign for hSenid, 13.5 times oversubscribed. Ran the marketing campaign behind hSenid's initial public offering.
- Built and scaled markets across South Asia, Africa and Asia Pacific. Market entry and growth for B2B technology businesses across three regions.
- Sector focus. B2B SaaS and technology, and B2B services.
- Master's degree holder and published author.
How Vichalya approaches growth
Every piece of marketing should be trackable
The most common frustration Vichalya sees is steady spend on ad hoc campaigns with no visible return. The fix is not more campaigns. It is connecting marketing to sales, so every activity is measured against revenue.
Check readiness before promising growth
The first question in any engagement is whether the business is ready to grow, and whether sales is ready to close. Marketing can bring in opportunities, but they only become revenue if sales can convert them.
Pressure-test, then pivot fast
A clear ICP makes it possible to test a go-to-market plan properly. When the fit is wrong, the right move is to change course quickly, as in Strategizer's African go-to-market, where paid advertising was deprioritised in favour of targeted B2B engagement.
Talk to Vichalya
Book a 30-minute call to talk through your growth plans, your market and whether a fractional CMO is the right next step.