Marketing should always be trackable
Every campaign should be traceable to pipeline and expected to move revenue. If it cannot be measured, we fix the measurement before we spend more.
About Grovuu
Marketing leadership for B2B companies expanding into Africa and Asia Pacific
Grovuu gives B2B and technology companies the senior marketing direction they need between early traction and structured scale, without a full-time hire. We set the strategy, build the team and systems behind it, and use AI agents to do the repeatable work, so marketing becomes a measurable engine for revenue.
Why Grovuu exists
Grovuu exists because most growing B2B companies face the same gap: they need senior marketing leadership, but a full-time CMO is too early or too expensive. So marketing becomes a series of ad hoc campaigns and agency projects, spend rises, and nobody can show what it returned. Grovuu fills that gap with fractional leadership tied to revenue.
We work with founders and leadership teams through the hardest stretch of growth: the period between product-market fit and scale, when market entry, hiring and positioning decisions all arrive at once. Our job is to make those decisions clearer and make sure marketing delivers on them.
Grovuu was founded in 2026 to give B2B companies expanding into Africa and Asia Pacific the senior marketing expertise that market entry demands, at the point where a full-time CMO is still a step too far.
What we believe
Four principles shape every engagement, whether it is a fractional CMO role, a go-to-market plan or an AI agent.
Readiness comes before growth
We check whether a business is ready to grow, and whether sales is ready to close, before we promise results. Opportunities that sales cannot close are wasted.
Pressure-test, then pivot fast
A clear ICP lets us test a plan in the market. When the evidence says it is not working, we change course quickly rather than spend more on it.
AI does the work, people make the calls
Our AI agents take on the repeatable work, but strategy, judgement and anything customer-facing stay with people.
Founder
Vichalya Wijesuriya
Vichalya is a B2B marketer, growth advisor and founder with over 12 years of experience across Asia Pacific, helping technology and SaaS businesses move from early traction to structured scale. Vichalya has led marketing across markets, built and mentored teams, and worked closely with founders on growth decisions, market entry and the period between product-market fit and scale. Highlights include helping hSenid reach US$5 million in ARR and an IPO campaign for hSenid that was 13.5 times oversubscribed.
Where we work
Grovuu is based in Sri Lanka and works remotely with B2B companies across Asia Pacific and Africa. Recent work includes taking a SaaS platform into Kenya, Rwanda, Ghana and Uganda, positioning a SaaS product for the Philippines, and building a marketing function for a Sri Lankan education institution. The working day in Sri Lanka overlaps with business hours in Singapore and Australia, so we can work in your hours.
How we work with you
- Discovery call. 30 minutes to understand your goals and where growth is stuck.
- Two-week diagnostic. We check growth and sales readiness, then review your positioning, ICP, channels, team, tools and numbers.
- Plan. A focused plan with owners, budget and the metrics that link marketing to pipeline.
- Execution and review. We lead the work with your team, agencies and AI agents, and review results against revenue every month.
Work with Grovuu
Book a 30-minute call. We will tell you honestly whether we are the right fit and what the first step should be.
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